A new appreciation for good old-fashioned grooming is taking root around the U.S. In West Hollywood, California, reclaimed wood floors and walls covered in bright white subway tiles set the tone at Baxter Finley Barber & Shop, from men’s skin-care brand Baxter of California. Take a seat in a circa-1900 porcelain-and-leather Koken chair for a no-frills cut and shave. Nearby, at the Proper Barbershop—a hip Los Angeles joint adorned with street art—you can have a cold beer and play Xbox games as a stylist perfects your coif with Layrite, the original pomade. In New York City, the Blind Barber has a cocktail lounge, a kitchen, and even a bouncer. Pair a hot-and-col...

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